Tagged: program

Rethinking Ratings: How Advertising, Programming Are Changing

People will still be accustomed to important programming in November, February and May. But that expectation of continuity will not stop the march toward year-round programming, as institutions like Sweeps Week become less important with each cord cut and video streamed. Source: https://www.mediapost.com/publications/article/316085/rethinking-ratings-how-advertising-programming-a.html