Ultimately, video programmers agreed that while third-party OTT distributors can be restrictive in terms of how much data they supply, they are not all that different from legacy pay-TV companies such as Comcast and Charter. Source: digiday.com
Isn’t this just an extension of the affiliate program, where affiliates are hand-picked by Amazon because they are “influential”?
HOW MUCH INFLUENCERS MAKE: Amazon has several video tutorials that explain how to set up a store but offers little information on which product categories influencers are seeing the most success with, said Roberto Blake, an Atlanta-based creative entrepreneur who’s been an Amazon affiliate for years and recently joined the influencer program. Source: www.businessinsider.com
The newly-released study, along with with a separate new study from Bond Brand Loyalty , offer insights into loyalty behavior and loyalty programs. Source: www.marketingcharts.com
People will still be accustomed to important programming in November, February and May. But that expectation of continuity will not stop the march toward year-round programming, as institutions like Sweeps Week become less important with each cord cut and video streamed. Source: https://www.mediapost.com/publications/article/316085/rethinking-ratings-how-advertising-programming-a.html