Tagged: programmatic

Disconnect: Marketers concerned about attribution, agencies concerned with fraud.

HOW DOES AD FRAUD AFFECT ADVERTISING BUDGETS?: The growing influence of programmatic buying is relevant to advertisers’ fraud concerns because the complex and opaque ad supply chain has made programmatic ad buys vulnerable to fraud whenever proper safeguards aren’t put into place. Read More: www.emarketer.com

Live TV Isn’t Ready for Programmatic Yet

Dworin: If you’re doing programmatic versions of linear TV and you’re applying programmatic buying to live TV, on the digital front, a demand-side platform is typically used to pace a campaign throughout the day. Source: www.emarketer.com