Tagged: programmatic

Here are the benefits of programmatic advertising

Today, the majority of marketers make programmatic advertising a key part of their marketing strategy and is also a key component of account-based marketing. TV. Experts claim that programmatic advertising will take over a quarter of all digital media purchasing by 2020.What is programmatic media buying – and why is it useful?. Read More: knowtechie.com

US Programmatic Digital Display Ad Fees, 2018-2021 billions,

eMarketer Forecast Figures and Estimates for Programmatic Fees

Our estimate of fees includes all advertiser spending on nonsocial programmatic display net of publisher revenue, except for agency fees. Our estimates include platform fees, managed service fees, volume-based fees and flat fees paid to demand-side platforms, supply-side platforms, programmatic exchanges, data and targeting providers, measurement and attribution providers, verification services and others, to the extent those fees are supporting programmatic digital display advertising. Read More: www.emarketer.com

What has been holding back “programmatic guaranteed”? Seems like a solution to curb fraud, quality.

AN EVOLUTION OF PROGRAMMATIC: PROGRAMMATIC GUARANTEED: To make informed campaign decisions, brands and agencies alike must understand their programmatic options and recognize the preeminence of programmatic guaranteed. Today’s programmatic landscape can largely be categorized into three types: real-time bidding, private marketing programmatic and programmatic guaranteed. Read More: www.martechadvisor.com

Almost Half Of Us Programmatic Display Ad Spend Expected To Be Allocated To Video This Year

Growth in programmatic spending on connected TV, social video advertising and OTT has contributed to US marketers spending an estimated $29.2 billion this year on programmatic video. This new data has mobile’s share of the total programmatic video ad spend in the US for 2019 increasing to 52.5%. eMarketer also forecasts mobile’s growth in programmatic ad spend to top out in 2020 at 53.9% before leveling off in 2021. Read More: www.marketingcharts.com