Tagged: programmatic

Live TV Isn’t Ready for Programmatic Yet

Dworin: If you’re doing programmatic versions of linear TV and you’re applying programmatic buying to live TV, on the digital front, a demand-side platform is typically used to pace a campaign throughout the day. Source: www.emarketer.com

As programmatic ad revenue grows, publishers adapt sales team structures

While some publishers have gravitated toward unifying their sales teams to enable their direct sellers to pitch programmatic alongside sponsorships, branded content and events, many publishers have other, separate teams that contribute to their programmatic revenue. Source: digiday.com