Tagged: programmatically

The State of B2B Programmatic Advertising

Most B2B firms are now buying or selling advertising programmatically, according to a recent report from Dun & Bradstreet and Adweek BrandShare. Some 88% of B2B firms that buy advertising programmatically are purchasing online display ads that way; 62% are buying mobile ads programmatically. B2B marketers say the biggest challenges with programmatic advertising are targeting the right audiences, measurement/metrics, and a lack of knowledge about the approach. Source: https://m.marketingprofs.com/charts/2018/33318/the-state-of-b2b-programmatic-advertising