Tagged: publisher

The solution to ad blocking is about embracing consumer needs: ads need to be valuable, like content, and not assume consumers want their data collected.

AD BLOCKING IS STILL A ‘SUBSTANTIAL THREAT TO PUBLISHER REVENUE STREAMS’: Despite the industry’s best efforts – last week, the Coalition for Better Ads announced last week it will adopt ad standards globally, and Google Chrome’s ad filter will be expanding globally July 9 – collectively millions in annual revenue is still being lost by U.K. publishers as a result of ad blocking, according to research from the Association of Online Publishers, which counts members including Condé Nast, ESI Media, Global, the Guardian and The Telegraph. Source: digiday.com