Selling ads for its own channel: In September 2017, Roku launched its own ad-supported channel, The Roku Channel, and maintains full control of its inventory. Source: www.emarketer.com
Digital advertising in Europe also remains an important revenue stream for the publisher. Source: digiday.com
The solution to ad blocking is about embracing consumer needs: ads need to be valuable, like content, and not assume consumers want their data collected.
AD BLOCKING IS STILL A ‘SUBSTANTIAL THREAT TO PUBLISHER REVENUE STREAMS’: Despite the industry’s best efforts – last week, the Coalition for Better Ads announced last week it will adopt ad standards globally, and Google Chrome’s ad filter will be expanding globally July 9 – collectively millions in annual revenue is still being lost by U.K. publishers as a result of ad blocking, according to research from the Association of Online Publishers, which counts members including Condé Nast, ESI Media, Global, the Guardian and The Telegraph. Source: digiday.com
Over half of publishers said they are planning to increase their investments in programmatic ad technologies next year, according to Digiday research. Source: digiday.com
Google’s go-it-alone approach back in May angered publishers at the time, as did the initial iteration of the IAB framework which they claimed was entirely based on protecting ad tech vendors, to the detriment of publishers. Source: digiday.com