Tagged: PubMatic

New PubMatic Research Reveals Mobile Header Bidding Volumes Nearly Double as the Technology Extends to In-app Environments

The report found that mobile header bidding volume nearly doubled with a 95% year-over-year increase in Q3. Additionally, in-app parallel bidding continues to gain traction, reaching 14% of total mobile header bidding volume, following a fourth quarter of strong growth.. Source: http://www.econtentmag.com/Articles/News/News-Item/New-PubMatic-Research-Reveals-Mobile-Header-Bidding-Volumes-Nearly-Double-as-the-Technology-Extends-to-In-app-Environments-128519.htm