Tagged: radio

ons' Digital Ad Revenue Growth

Local Radio Stations Now Getting One Tenth of Their Ad Revenues from Digital

While digital has been slower to catch on as a revenue driver for radio than for print, local radio stations have seen digital ad revenues continue to increase. The study, consisting of data from online ad revenue from 3,488 radio stations along with surveys of 1,006 radio buyers and 208 radio station managers, reports that 70% of stations are selling digital services, up from 62% last year. Read More: marketingcharts.com

The Most Popular Radio Formats of 2018

Following News/Talk, which likely benefited from the election cycle, 8% of US radio listeners were tuned into adult contemporary during any given 15-minute period of the day, with Country coming third at 7.3%. Compared to two years ago, pop contemporary hit radio has fallen from its previous second place position. Source: www.marketingcharts.com