Tagged: rate

Does A Higher Volume of Site Personalization Lead to Better Conversion Rates?

The conversion rate between the second and tenth page view increases more than 18-fold, while add-to-cart rates increase by almost 7-fold between the second and tenth page view. Monetate’s benchmark data reveals that while conversion rates fluctuated throughout the year, the US e-commerce conversion rate for Q4 2018 was generally flat on a year-over-year basis. Read More: www.marketingcharts.com

How Long Is Your Autoresponder Cycle?

Autoresponder emails are a simple way of automating email, but how long should they be? A new report from GetResponse suggests that short and sweet is better – while open and click rates on single-message cycles are very high, those with more than 3 messages see a marked drop-off in response rates. Read More: www.marketingcharts.com