Tagged: report

TV measurement or attribution? The distinction is blurring.

REPORT ASSESSES TV ATTRIBUTION PROVIDERS, REVEALS ‘PROMISE,’ ‘CONFUSION’: As a follow-up to a benchmark report profiling 15 television attribution providers, Sequent Partners this morning released a more in-depth report providing a detailed report card-like assessment of companies currently providing some form of TV attribution and/or marketing-mix modeling. Read More: www.mediapost.com

Directly (cash) or indirectly (advertising), content needs to be paid for.

PUBLISHERS WILL FACE A BACKLASH FROM CONSUMERS WITH PAYWALLS: Publishers won’t be able to count on Trump forever Interest in President Donald Trump fueled record subscription signups for numerous news outlets in the first few months after the 2016 presidential election, but the so-called Trump bump didn’t last. Source: www.businessinsider.com