Tagged: report

Climate Change Threatens the World’s Food Supply, United Nations Warns

The I.P.C.C. is writing a series of climate reports, including one last year on the disastrous consequences if the planet’s temperature rises just 1.5 degrees Celsius above its preindustrial levels, as well as an upcoming report on the state of the world’s oceans. On the whole, the report finds that climate change is already hurting the availability of food because of decreased yields and lost land from erosion, desertification and rising seas, among other things. Read More: www.nytimes.com

I always thought the IAB GDPR approach was a head scratcher.

UK REGULATOR SAYS REAL-TIME BIDDING VIOLATES GDPR: A recent report from the UK Information Commissioner’s Office addresses the question of whether real-time bidding is compatible with Europe’s General Data Protection Regulation. There’s a general lack of understanding and proper use of data protection impact assessments – a sort of environmental impact report about data required under GDPR when there is large scale processing of certain data types. Read More: marketingland.com

Looks like Comscore & Nielsen aren’t up to the task.

AGENCIES’ TOP RESEARCH PRIORITY: UNDUPLICATED CROSS-PLATFORM REACH: The 4As is out with a new study on industry measurement issues which finds that solving for unduplicated reach in a multiplatform environment is the top priority among members. 93% said the industry must establish a method for determining unduplicated reach across channels. Read More: www.mediapost.com

Agencies are inefficient – too many spreadsheet-based processes

HOW CAN MARKETERS DECREASE WASTEFUL SPENDING?: With close to 2 in 5 marketers claiming to add new technology to their stack quarterly, marketing spend can easily be wasted by not having an efficient marketing stack. Dun & Bradstreet found similar findings within the B2B sector, with about one-third of B2B marketers naming integrating marketing and sales platforms as an obstacle to successful data-driven marketing. Read More: www.marketingcharts.com