Tagged: reputation

Brands Must Refocus On Earning Reputation By Permission

Now more than ever, brands need to invest in long-term reputation management to guide them and help them earn permission for whatever they want to do or sell or be. Reputation is measured in whether your brand has the public permission to survive and thrive in a world of uncertainty, disruption and crisis. Businesspeople need to reconsider authenticity and transparency as trends, and instead figure out how to put more time, money and people towards earning reputation. Source: https://www.mediapost.com/publications/article/313012/brands-must-refocus-on-earning-reputation-by-permi.html