Pay the Pieper

Tagged: Research

hroughs and Zero-Click Searches

Metrics

About Half of Google Searches Now Result in No Clicks

In examining more than 140 million browser-based searches across millions of US mobile and desktop devices, the analysis revealed that 50.3% share of all Google searches were zero-click searches in June, while 45.3% of the searches were organic clicks. While zero-click searches did not hold its slight majority share of Google searches for the entire quarter, they did account for 49.8% of all searches in Q2 2019, up from 49.0% in Q1 2019. Read More: www.marketingcharts.com

MarTech

On Roku and Amazon Fire TV, Channels Are Watching You

On Wednesday, researchers from Princeton University and the University of Chicago detailed the tracking that happens behind the scenes in over 2,000 channels on Roku and Amazon Fire TV streaming devices. They found that 89 percent of Amazon Fire TV channels and 69 percent of Roku channels contained easily spottable trackers that collected information about a viewing habits and preferences, along with unique identifiers like device serial numbers and IDs, Wi-Fi network names, and the Wi-Fi identifiers known as MAC addresses. Read More: www.wired.com

eCommerce

Amazon Changed Search Algorithm in Ways That Boost Its Own Products

Late last year, these people said, Amazon optimized the secret algorithm that ranks listings so that instead of showing customers mainly the most-relevant and best-selling listings when they search-as it had for more than a decade-the site also gives a boost to items that are more profitable for the company. The private-label executives argued Amazon should promote its own items in search results, these people said. Read More: www.wsj.com

rming Search Engine

Metrics

Audience Targeting Proves A Crucial Search Marketing Trend

Keywords will inform strategy for 83% of respondents in the next year, while about three-quarters of digital marketers will be using remarketing as part of their search engine marketing strategy. Mondo did find that B2B marketers are more apt to make newsfeed videos a top priority for their video marketing, while B2C marketers have made their main focus using video for Instagram Stories. Read More: www.marketingcharts.com

MarTech

4.42% of search clicks fuels Google’s revenue

LESS THAN HALF OF GOOGLE SEARCHES NOW RESULT IN A CLICK: The Google Maps App, Google Search App, and YouTube are installed on almost every mobile device in the US, and likely have so much usage that, if their search statistics were included, Google’s true market share would be 97%+. That makes them a clear monopoly in search. Google’s ongoing attempts to answer more searches without a click to any results OR a click to Google’s own properties are both proving successful. Read More: sparktoro.com