Tagged: Research

ertising Spend, 2009-2019(f)

Metrics

Search’s Share of Global Digital Ad Spend Plateaus

As a result, search advertising’s share of internet advertising spend appears to be leveling off, per the Global Ad Trends report from WARC. Search is expected to account for just less than half of internet advertising spend this year, but this represents the lowest share in 10 years. Although mobile’s share of ad spend and its share of search traffic in those countries are both growing, mobile’s allotted ad spend is increasing a quicker rate. Read More: www.marketingcharts.com

Metrics

‘Amazon overtakes Microsoft in Search revenue’

GOOGLE DOMINATES US SEARCH, BUT AMAZON IS CLOSING THE GAP: According to our latest US ad spending forecast, Google’s share of search ad revenues will drop, while that of Amazon will grow over the next two years. In 2019, Amazon’s search business will grow nearly 30% over last year, boosting net search revenues to $7.09 billion. Read More: www.emarketer.com

hroughs and Zero-Click Searches

Metrics

About Half of Google Searches Now Result in No Clicks

In examining more than 140 million browser-based searches across millions of US mobile and desktop devices, the analysis revealed that 50.3% share of all Google searches were zero-click searches in June, while 45.3% of the searches were organic clicks. While zero-click searches did not hold its slight majority share of Google searches for the entire quarter, they did account for 49.8% of all searches in Q2 2019, up from 49.0% in Q1 2019. Read More: www.marketingcharts.com

MarTech

On Roku and Amazon Fire TV, Channels Are Watching You

On Wednesday, researchers from Princeton University and the University of Chicago detailed the tracking that happens behind the scenes in over 2,000 channels on Roku and Amazon Fire TV streaming devices. They found that 89 percent of Amazon Fire TV channels and 69 percent of Roku channels contained easily spottable trackers that collected information about a viewing habits and preferences, along with unique identifiers like device serial numbers and IDs, Wi-Fi network names, and the Wi-Fi identifiers known as MAC addresses. Read More: www.wired.com