How Can Traditional Retailers Compete with Digitally Native Brands on Customer Experience?
Although both digital natives and traditional stores benefit from online customer reviews, just under one-fifth of respondents listed social media posts from influencers as one of the top 3 ways they hear about products of digitally native brands, while this option did not make the top 3 list for traditional retailers. More customers associate high-quality products with traditional retailers than with digitally native brands, and customers are more likely to post on social media about high-quality products than they are about an easy shopping experience or fast and free shipping. Read More: marketingcharts.com