Tagged: retail

ization US Consumers

eCommerce

How Can Traditional Retailers Compete with Digitally Native Brands on Customer Experience?

Although both digital natives and traditional stores benefit from online customer reviews, just under one-fifth of respondents listed social media posts from influencers as one of the top 3 ways they hear about products of digitally native brands, while this option did not make the top 3 list for traditional retailers. More customers associate high-quality products with traditional retailers than with digitally native brands, and customers are more likely to post on social media about high-quality products than they are about an easy shopping experience or fast and free shipping. Read More: marketingcharts.com

ers Are Tracking

eCommerce

How Are Retail Marketers Tracking Shifting Customer Behavior?

Specifically, the majority of retail marketers surveyed are currently utilizing internal sales and revenue tracking, customer service/support conversations – either online or via phone, industry intelligence from trade groups and analysts, online chats and feedback from their website and sales and consumer data from retail partners to track customer expectations and needs. About 3 in 10 retail marketers are also planning on using shopper purchase data and insights via retail partners and shopper purchase data and insights via 3rd party, which is only being used currently by 31% of respondents. Read More: marketingcharts.com

MarTech

How grocers can compete for ad dollars against Amazon, Google and Walmart

Food retailers have regained ground against big tech and major retailers in the battle for consumer goods companies’ shifting ad budgets. The ability to target, personalize and measure promotional spending against massive audiences gave companies such as Amazon, Google and then major retailers such as Walmart, Target and Kroger a tremendous advantage when vying for ad budgets. Read More: retailleader.com

Amazon Ad Revenues US, 2017-2021 185.8% $19.22 $15.01 122.6% $11.33 $7.41 32.5% 28.0% $3.33 53.0% 2020 2017 2018 2019 2021 

eCommerce

Retailers Look to Media In-Housing to Bolster Audience Reach

As part of eMarketer’s Global Ecommerce 2019 PRO View report collection, we spoke with Geoffroy Martin, general manager and executive vice president of retail media at ad-tech platform Criteo, about the unique aspects of retail media. Does retail media only work for large ecommerce players, or can smaller retailers benefit?. Read More: www.emarketer.com