Food retailers have regained ground against big tech and major retailers in the battle for consumer goods companies’ shifting ad budgets. The ability to target, personalize and measure promotional spending against massive audiences gave companies such as Amazon, Google and then major retailers such as Walmart, Target and Kroger a tremendous advantage when vying for ad budgets. Read More: retailleader.com
As part of eMarketer’s Global Ecommerce 2019 PRO View report collection, we spoke with Geoffroy Martin, general manager and executive vice president of retail media at ad-tech platform Criteo, about the unique aspects of retail media. Does retail media only work for large ecommerce players, or can smaller retailers benefit?. Read More: www.emarketer.com
The majority of respondents said they were comfortable with apps tracking their location, while just 15% said location tracking made them feel uncomfortable. Read More: www.emarketer.com
If given the opportunity to do it all over again with marketing technology, there are at least a few things marketers would do differently to make it more effective. Read More: www.marketingcharts.com
AMAZON A GROWING POWER IN ADVERTISING, ACCORDING TO SURVEY |CHAIN STORE AGE: According to a survey from advertising software vendor Nanigans and Advertiser Perceptions, Amazon is rapidly gaining momentum in the digital advertising race. Read More: www.chainstoreage.com