As part of eMarketer’s Global Ecommerce 2019 PRO View report collection, we spoke with Geoffroy Martin, general manager and executive vice president of retail media at ad-tech platform Criteo, about the unique aspects of retail media. Does retail media only work for large ecommerce players, or can smaller retailers benefit?. Read More: www.emarketer.com
The majority of respondents said they were comfortable with apps tracking their location, while just 15% said location tracking made them feel uncomfortable. Read More: www.emarketer.com
If given the opportunity to do it all over again with marketing technology, there are at least a few things marketers would do differently to make it more effective. Read More: www.marketingcharts.com
AMAZON A GROWING POWER IN ADVERTISING, ACCORDING TO SURVEY |CHAIN STORE AGE: According to a survey from advertising software vendor Nanigans and Advertiser Perceptions, Amazon is rapidly gaining momentum in the digital advertising race. Read More: www.chainstoreage.com
Ad Fraud & Brand Safety / Data Targeting & AI / MarTech / Metrics
by Keith Pieper · Published 01/25/2019 · Last modified 04/21/2019
SHOPPERS DON’T FULLY TRUST RETAILERS TO PROTECT PERSONAL DATA: None had full trust in any industry; 6.7% of US internet users trusted brick-and-mortar retailers the least to protect personal data, while 4.4% trusted online retailers least. Read More: retail.emarketer.com