Tagged: revenue

33Across CEO On Bringing The Company Back From The Brink

Wheeler, who founded the company in 2008, says seismic shifts in the online advertising industry wiped away major parts of its ad network business. In seven years, the result is the company has reached $100 million in revenues and its workforce has climbed back up into triple digits. Read More: chiefexecutive.net

Five Points About Podcast Advertising

While about half of podcast ads are baked-in ads, dynamically inserted ads are gaining in popularity. In just one year, dynamically inserted ads’ share of the total has increased by 17%. Host-read ads remain the ad type of choice, representing 63.3% of podcast ads in 2018. Read More: www.marketingcharts.com

U.s. Digital Ad Revenues Surpass $100 Billion Mark For The First Time, Hitting Landmark $107.5 Billion In 2018, According To Iab Internet Advertising Revenue Report

NEW YORK-(BUSINESS WIRE)-U.S. digital advertising revenues in 2018 reached an all-time historic high of $107.5 billion-exceeding the $100 billion mark for the first time-according to the latest IAB Internet Advertising Revenue Report released by IAB and prepared by PwC US. This full-year 2018 total represents a 22 percent year-over-year increase from $88.3 billion in 2017. IAB sponsors the IAB Internet Advertising Revenue Report, which is conducted independently by the New Media Group of PwC. The results are considered a reasonable measurement of interactive advertising revenues because the data is compiled directly from information supplied by companies selling advertising on the internet. Read More: www.businesswire.com