Tagged: revenue

Amazon’s ad business jumps in Q1, becomes ‘multi-billion dollar’ program

While Amazon doesn’t specifically break down its advertising revenue, the company’s CFO Brian Olsavsky calling the ad business a multi-billion dollar program and the majority of its other revenue makes it clear that ad sales are growing quickly. Source: https://www.marketingdive.com/news/amazons-ad-business-jumps-in-q1-becomes-multi-billion-dollar-program/522391/

Rethinking Monetisation in The Ad Blocking Era

If you were to ask what is behind the growth of ad blocking, the most commonly held view blames publishers for bombarding users with digital advertising, but this notion is too simplistic. While the majority of higher quality publishers aren’t the ones driving ad blocking, they may still need to rethink their monetization strategies in response to increasingly challenging market conditions. Whatever its cause, ad blocking is having a significant impact on publisher revenues and many feel the need to rethink their monetisation strategies. Source: https://m.huffpost.com/us/entry/us_5a5e4511e4b0d8c653bbfffe