Tagged: Roku

Roku Advertising Skyrockets, As It Uses Measurement To Lure Budget From Linear

Roku hopes its measurement program can convince top advertisers to move more budget from linear into OTT. Scott Rosenberg, Roku’s GM of platform, claimed that every Roku ad can be tied to a mid- or bottom-funnel KPI. Roku showed Carnival Cruise Line a direct correlation between its Roku ads and website visits, Rosenberg said, and it proved to Jack in the Box that Roku advertising generated 160,000 incremental vi Source: adexchanger.com/tv-2/roku-advertising-skyrockets-as-it-uses-measurement-to-lure-budget-from-linear/