From a strictly business perspective, this is a good move for Roku. Roku has more active accounts than Comcast has residential subscribers: 30.5 million for Roku compared to Comcast’s 27.6 million. Read More: www.forbes.com
TV networks and other video publishers that are able to aggregate scale across Amazon, Roku and other platforms can still attract a growing percentage of OTT ad dollars, said Nick Pappas, CEO of ad agency SwellShark. Read More: digiday.com
Adobe customers can now target Roku viewers with over-the-top programmatic ads using their own first-party data, allowing the companies to reduce redundancies in ads. Read More: adage.com
Selling ads for its own channel: In September 2017, Roku launched its own ad-supported channel, The Roku Channel, and maintains full control of its inventory. Source: www.emarketer.com
Roku hopes its measurement program can convince top advertisers to move more budget from linear into OTT. Scott Rosenberg, Roku’s GM of platform, claimed that every Roku ad can be tied to a mid- or bottom-funnel KPI. Roku showed Carnival Cruise Line a direct correlation between its Roku ads and website visits, Rosenberg said, and it proved to Jack in the Box that Roku advertising generated 160,000 incremental vi Source: adexchanger.com/tv-2/roku-advertising-skyrockets-as-it-uses-measurement-to-lure-budget-from-linear/
Advertisers continue to shift dollars from linear TV to OTT. By offering a broad set of measurement solutions, Roku and its measurement partners are helping brands achieve more campaign success and quantify their return on investment in OTT. Roku helps marketers track results on both OTT and linear TV across a variety of points during a With the Measurement Partner Program, Roku is further expanding its measurement capabilities across its platform. Source: www.lightreading.com/video/advertising-services/roku-signs-11-partners-to-ott-audience-measurement-program-/d/d-id/746706?_mc=RSS_LR_EDT
In the company’s quarterly earnings report, released this week, Roku revealed that for the first time, its hardware business was overtaken by its ad-driven platform business as the company’s key revenue driver. Source: www.mediapost.com/publications/article/319141/advertising-overtakes-hardware-as-rokus-biggest-b.html