Tagged: Roku

Roku Advertising Skyrockets, As It Uses Measurement To Lure Budget From Linear

Roku hopes its measurement program can convince top advertisers to move more budget from linear into OTT. Scott Rosenberg, Roku’s GM of platform, claimed that every Roku ad can be tied to a mid- or bottom-funnel KPI. Roku showed Carnival Cruise Line a direct correlation between its Roku ads and website visits, Rosenberg said, and it proved to Jack in the Box that Roku advertising generated 160,000 incremental vi Source: https://adexchanger.com/tv-2/roku-advertising-skyrockets-as-it-uses-measurement-to-lure-budget-from-linear/

Roku Signs 11 Partners to OTT Audience Measurement Program

Advertisers continue to shift dollars from linear TV to OTT. By offering a broad set of measurement solutions, Roku and its measurement partners are helping brands achieve more campaign success and quantify their return on investment in OTT. Roku helps marketers track results on both OTT and linear TV across a variety of points during a With the Measurement Partner Program, Roku is further expanding its measurement capabilities across its platform. Source: https://www.lightreading.com/video/advertising-services/roku-signs-11-partners-to-ott-audience-measurement-program-/d/d-id/746706?_mc=RSS_LR_EDT