Tagged: Rolf

Advertisers Clamor for Enhanced Audience Segmentation to Improve Targeting

Rolf says Lotame’s team of data scientists has been working for two years to create a new wave of high-quality audience profile segments that exceed typical industry benchmarks and improve the accuracy of targeting and audience measurement. Source: streetfightmag.com/2018/05/08/advertisers-clamor-for-enhanced-audience-segmentation-to-improve-targeting/