Tagged: Safari

Apple’s new anti-tracking feature in Safari takes toll

The anti-tracking feature embedded in the newest version of Apple’s Safari browser is causing pain among marketers, making it harder to calculate the return-on-investment for digital ads, industry experts say. Source: https://adage.com/article/digital/apple-s-itp-2-starting-a-huge-impact-advertisers/315476/

Apple just took a shot at Facebook’s web-tracking empire

Last year’s WWDC introduced Intelligent Tracking Prevention, which took particular aim at third-party tracking cookies while leaving login-based systems like Facebook and Google largely untouched. Source: https://www.theverge.com/2018/6/4/17427000/wwdc-apple-safari-antitracking-facebook-like-share