Tagged: search

Search will drive a huge chunk of ad spend growth by 2020, so brands need a voice strategy

Video is fueling social’s growth and while social video ad have so far acted more as complements to TV spots rather than competitors, the platforms are now competing with television more directly through the likes of Facebook Watch and IGTV. Overall Zenith expects social media ad spend to grow by an average of 16% a year to 2020 – twice the rate of its nearest growth competitor paid search. Source: https://www.thedrum.com/news/2018/09/24/search-will-drive-huge-chunk-ad-spend-growth-2020-so-brands-need-voice-strategy

Search on Amazon has turned into a sponsors’ arms race

This advertising model could prove to be increasingly beneficial for both Amazon and brands that sell products on the site, given that more than half of online shoppers start searching for products on Amazon instead of search engines like Google. Source: https://www.cnet.com/news/search-on-amazon-has-turned-into-a-sponsors-arms-race/