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Few Marketers Ready to Bundle OTT with Broadcast

Even as marketers increase their use of advanced forms of advertising, at this point only a third of them are interested in bundling the growing amount of over-the-top impressions with traditional broadcast ratings, according to a survey by research and business intelligence company Advertiser Perceptions. Source: https://www.broadcastingcable.com/news/few-marketers-ready-to-bundle-ott-with-broadcast