Tagged: sell

WTF is demand-path optimization?

With media buyers becoming pickier about how and where they buy their programmatic ads, publishers are seeing more of an opportunity to prove they are worth more than just the inventory they sell using demand-side optimization tactics. The insight stems from the data sellers are able to access from ad tech vendors making bids such as the win rate of a buyer, payment terms, the response times of bids and the quality of the ad. Even the credit rating of a buyer can be checked as some sellers may want to consider the risk of not getting paid when calculating what bids to accept. Read More: digiday.com

Too early for sellers.json? Ads.txt implementation still pretty messy, fraught with error.

HOW SELLERS.JSON AND OPENRTB SUPPLY CHAIN OBJECT REINFORCES DSPS/BUY SIDE CONFIDENCE IN PROGRAMMATIC ADVERTISING: Json and OpenRTB Supply Chain Object, buyers can further increase their confidence in programmatic vendors as now buy side gets concise and accurate information on every seller participating in the programmatic transaction. Json and OpenRTB Supply Chain Object and flag if any of the sellers are not listed in these files. Read More: martechseries.com

EU Investigates If Amazon Hurts Competition By Using Sellers’ Data

Updated at 3:07 p.m. ET. Does Amazon hurt competition by exploiting data from other sellers in its marketplace? The European Union has opened a formal antitrust investigation into the giant online retailer to answer that question. Does the Internet giant stifle competition by exploiting data it collects from other companies for its own benefit? NPR’s Alina Selyukh reports the EU is focusing on Amazon’s dual role as a seller and a platform for other sellers. Read More: www.kunc.org

FTC is asking questions about Amazon business practices, including Prime

1) Fulfillment by Amazon’s pricing structure This is an Amazon logistics service known more commonly in the retail industry as FBA. The service lets Amazon sellers store their goods in Amazon warehouses and have Amazon handle the packing, shipping, and customer service for these orders. 3) Amazon Prime bundling of services If you’re a frequent Amazon shopper, the $119 you spend a year on Prime to get the long list of Prime perks – unlimited one-day shipping; access to a huge online library of TV shows, movies, and songs; free online photo storage; and more – seems like a deal. Read More: www.vox.com