Tagged: sem

The ad server is not the least common denominator for measurement – the ISP is!

‘NASCENT SPACE’: CONNECTED TV IS GRAPPLING WITH AD FREQUENCY ISSUES: Managing how frequently someone is shown a brand’s ad is an issue that has dogged advertisers on traditional TV for years. Now, it’s followed them to the connected TV market, where it’s proving to be much more complicated to solve. Read More: digiday.com