TV networks and other video publishers that are able to aggregate scale across Amazon, Roku and other platforms can still attract a growing percentage of OTT ad dollars, said Nick Pappas, CEO of ad agency SwellShark. Read More: digiday.com
W-O-M’S A KEY FACTOR INFLUENCING STREAMING CONTENT CONSUMPTION CHOICES: There is another key factor that helps influence both video and audio streaming content consumption choices: recommendations from family and/or friends. Read More: www.marketingcharts.com
Ly enforcement action continues a trend of higher fines for knowing violations of COPPA. Recent FTC enforcement actions against Vtech, Prime Sites, InMobi, Retro Dreamer, and LAI Systems display a tendency for the FTC to increase fines for violations of COPPA and the FTC Act. Read More: iapp.org
While the exact disagreement between Apple and HBO isn’t known, media companies have been concerned about data sharing and revenue splits as Apple tries to aggregate existing services in new ways. Read More: www.cnbc.com
Spotify is now explicitly banning ad blockers, as stated in an updated Terms of Service policy sent out today. Read More: www.theverge.com