Tagged: share

TV ad spend growth goes negative

GLOBAL AD SPEND EXPECTED TO RISE BY 4.3% THIS YEAR: Despite the rise of Netflix, cinema advertising is expected to see healthy growth of 7.7%. According to Kantar Millward Brown, ads in theaters experience some of the highest levels of receptivity among consumers – both globally and in the US. However, its share of spend is dwarfed by other ad formats and box office takings, making it at most a supplementary channel for the largest advertisers. Read More: www.marketingcharts.com

Five firms account for 75% of digital ad spend.

US DIGITAL AD SPENDING WILL SURPASS TRADITIONAL IN 2019: Google’s share will drop to 37.2% from 38.2% last year; Facebook’s share will drop to 22.1% from 21.8% last year. Read More: www.emarketer.com

The Most Popular Radio Formats of 2018

Following News/Talk, which likely benefited from the election cycle, 8% of US radio listeners were tuned into adult contemporary during any given 15-minute period of the day, with Country coming third at 7.3%. Compared to two years ago, pop contemporary hit radio has fallen from its previous second place position. Source: www.marketingcharts.com

Rutledge: Hill Needs To Require Opt- in for Web Info Sharing

In pushing back on an opt-in regime for ISPs alone, NCTA-The Internet & Television Association did point out the larger impact on the Web, arguing that data collection and sharing with third parties could threaten the ad-supported model that allows so much internet content to be free. Source: https://www.multichannel.com/news/rutledge-hill-needs-to-require-opt-in-for-web-info-sharing