Tagged: Six-second

Less Really Is More: ARF Finds Six-Second Ads Get More Attention Per Second

The findings, which were presented during the ARF’s annual audience measurement conference in Jersey City, NJ, show six-second ads generate 8% more attention than 30-second ad units and 11% more attention than 15-second ones. Source: https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html