Tagged: spending

Five firms account for 75% of digital ad spend.

US DIGITAL AD SPENDING WILL SURPASS TRADITIONAL IN 2019: Google’s share will drop to 37.2% from 38.2% last year; Facebook’s share will drop to 22.1% from 21.8% last year. Read More: www.emarketer.com

Spending on Advanced Advertising to Rise: Survey

A significant number of marketers and ad agency execs surveyed on behalf of Videology said they plan to increase their spending on several forms of advanced advertising. The poll, conducted by research company Advertiser Perceptions, found that 29% of respondents said they would increase their spending on OTT and connected TV, with just 6% planning to decrease spending. Though money may be moving toward data-powered TV advertising, the numbers show strength for TV advertising, even linear TV, according to Videology. Source: http://www.broadcastingcable.com/news/currency/spending-rise-advanced-advertising-survey/171293