Tagged: sports

Sports OTT Landscape in the US

What sports can US consumers access via streaming? Each of the four top sports leagues offers a direct-to-consumer streaming plan, ranging from standalone services such as MLB.TV to NFL’s Sunday Ticket, which is tethered to DirecTV satellite customers and, as its name implies, limited to Sunday games. Read More: www.emarketer.com

Twitter Touts Research Showing It Makes TV Ads More Effective

Twitter has released research showing that it can help marketers better reach viewers when they’re watching live events, particularly sports, on TV. Data from comScore showed Twitter is the only social network that gets a lift in unique visitors when sports is on the air, Twitter said. The first is that Twitter makes live sports events more engaging and memorable. Engagement with Twitter ads were up 42% during games on TV, and memorability rose 52%. Finally, TV ads were also more effective when viewers were also using Twitter during sportscasts. Source: www.multichannel.com/news/audience-measurement/twitter-touts-research-showing-it-makes-tv-ads-more-effective/417577