Tagged: stats

n 2020 Global Ad Spend Forecast

Here’s How Much COVID Has Impacted Global Ad Spend Across Channels

The negative impact COVID-19 has had on global ad spend is being felt almost across the board, but unsurprisingly it’s offline channels that have been hit the hardest. In a recent report , WARC detailed revisions to its 2020 global ad spend forecast from January, showing that offline ad spend will be $60.2 billion less than originally estimated, while online ad spend has been revised down by $36.5 billion. Read More: marketingcharts.com

alty Leaders

2020’s Top Brands Ranked by Customer Loyalty

For the fourth consecutive year, Amazon has been crowned the brand loyalty leader in the US. This is according to Brand Key’s latest annual loyalty study [pdf], which ranked customer engagement and loyalty to 1,121 brands across 109 categories. About the Data: Brand Keys’ Loyalty Leaders analysis was conducted in August and September 2020 and includes assessments from 52,515 consumers, 16 to 65 years of age, from the nine US Census Regions, who self-selected the categories in which they are consumers and the brands for which they are customers. Read More: marketingcharts.com

rmance Marketing Budgets

Performance Marketing Budgets to Increase as Marketers Chase ROI

A new report from Ascend2 shows that some 42% of the marketers surveyed say their performance marketing budgets are expected to increase by up to 20% in the year ahead, while 1 in 5 expect an even stronger uplift. To achieve these objectives, 7 in 10 marketers are finding social media marketing to be one of the most effective channels for their performance marketing campaigns. Read More: marketingcharts.com

ngagement Factors

Social Media Users’ Confidence in Data Privacy Dictates Ad Engagement

When the more than 1,800 US adult social media users surveyed were asked what most impacts their decision to engage with ads or sponsored content on social media platforms, 9 in 10 said whether the platform protects their privacy and data was extremely, very or moderately impactful. If advertisers are looking for social media platforms that make users feel confident that their privacy and data are protected, LinkedIn appears to be the platform that fits. Read More: marketingcharts.com

ngagement Factors

Social Media Users’ Confidence in Data Privacy Dictates Ad Engagement

When the more than 1,800 US adult social media users surveyed were asked what most impacts their decision to engage with ads or sponsored content on social media platforms, 9 in 10 said whether the platform protects their privacy and data was extremely, very or moderately impactful. If advertisers are looking for social media platforms that make users feel confident that their privacy and data are protected, LinkedIn appears to be the platform that fits. Read More: marketingcharts.com

ngagement Factors

Social Media Users’ Confidence in Data Privacy Dictates Ad Engagement

When the more than 1,800 US adult social media users surveyed were asked what most impacts their decision to engage with ads or sponsored content on social media platforms, 9 in 10 said whether the platform protects their privacy and data was extremely, very or moderately impactful. If advertisers are looking for social media platforms that make users feel confident that their privacy and data are protected, LinkedIn appears to be the platform that fits. Read More: marketingcharts.com

rmance Marketing Budgets

Performance Marketing Budgets to Increase as Marketers Chase ROI

A new report from Ascend2 shows that some 42% of the marketers surveyed say their performance marketing budgets are expected to increase by up to 20% in the year ahead, while 1 in 5 expect an even stronger uplift. To achieve these objectives, 7 in 10 marketers are finding social media marketing to be one of the most effective channels for their performance marketing campaigns. Read More: marketingcharts.com

alty Leaders

2020’s Top Brands Ranked by Customer Loyalty

For the fourth consecutive year, Amazon has been crowned the brand loyalty leader in the US. This is according to Brand Key’s latest annual loyalty study [pdf], which ranked customer engagement and loyalty to 1,121 brands across 109 categories. About the Data: Brand Keys’ Loyalty Leaders analysis was conducted in August and September 2020 and includes assessments from 52,515 consumers, 16 to 65 years of age, from the nine US Census Regions, who self-selected the categories in which they are consumers and the brands for which they are customers. Read More: marketingcharts.com

US Top 10 Retailers, Ranked by Retail Ecommerce Sales, 2020 billions,

US Ecommerce Growth Jumps to More than 30%, Accelerating Online Shopping Shift by Nearly 2 Years

That’s a much higher growth rate than the 18.0% predicted in our Q2 forecast, as consumers continue to avoid stores and opt for online shopping amid the pandemic. Walmart’s share will reach 5.8%. Walmart displaces eBay this year as the No. 2 ecommerce player in the US. – Best Buy and Target will see their ecommerce sales more than double, due in large part to the popularity of their curbside pickup offerings. Read More: emarketer.com