Tagged: stats

archers Spend Their Time

How Do Market Researchers Spend Their Time?

In its latest Insights Practice edition, the GRIT Report breaks down how market researchers spend their time, as well as the state of insights departments and tech spend in relation to research. According to the survey, about half of market researchers’ time is spent explicitly conducting research – this includes designing and managing the execution of research, as well as analyzing, interpreting, charting and/or reporting research results. Read More: marketingcharts.com

Which Engineers Will Complete A Form ::.:: marketing

Industrial Marketers: Engineers Are Most Likely to Complete A Form for These Types of Content

According to the more than 1,300 engineers and technical professions surveyed, white papers are the content format that will most convince engineers to complete a short form when offered technical content. Around one-third of engineers indicated that they would fill in a form in order to receive a video tutorial, webinar or product configurator, but nearly 1 in 5 said that they are never willing to fill out a web form in exchange for content. Read More: marketingcharts.com

ices Firms'

Digital Sources Now Generate 40% of Leads for Professional Services Firms

The share of revenue professional services firms dedicated to marketing almost doubled from 8% in 2019 to 15% in 2020, according to a recent Hinge Research Institute report. This is just one of the marketplace changes listed in the study, which also outlines what firms can expect in the year ahead. In its survey of almost 1,300 professional services firms, Hinge found that the share of new business leads being generated from digital sources grew to nearly 4 in 10 in 2020, up from about one-third the previous year. Read More: marketingcharts.com

nline Services Are Now Used Daily

Consumers Turned More to These Online Services During the Pandemic

The online service that adults have most frequently turned to since February 2020 has been weather services, with 62% of those surveyed in December saying they check the weather online on a daily basis. About half of those surveyed are turning to online services on a daily basis in order to communicate with friends and family, while 48% are using online services in order to keep up with the news. Read More: marketingcharts.com

& Ethical Standards in Professions

Public Trust in Advertising Practitioners’ Integrity Worsens

The most recent annual Gallup report on honesty and ethics in professions puts advertising practitioners just slightly better than car salespeople and members of Congress. Although the percentage of adults who rank those in the advertising profession highly appeared to be on the rise during the past few years, climbing slightly to 13% in 2019 and 2018 from 12% in 2017, it has now dropped back down to what it was in 2015 and 2014. Read More: marketingcharts.com

imary Business Concern Going into 2021

B2C Marketers Outline Their Top Concerns and Priorities This Year

B2C marketers are very much aware of this demand, per data from Iterable, which looks at the primary business concerns of B2B marketers as well as their top priorities in the coming year. Acquiring new customers is top-of-mind for the majority of the B2C marketers surveyed, with close to two-thirds listing increasing new customer acquisition as one of their top 3 priorities for the year. Read More: marketingcharts.com

of Retail Sales in 2021 (Forecast)

E-Commerce Forecast to Account for 1 in 6 Retail Dollars This Year in the US

The global retail e-commerce market is estimated to reach close to $4 trillion for 2020, according to a forecast from GroupM. The predictions also envision retail e-commerce sales across the globe nearing the $7 trillion mark by 2024. As for the outlook this year, GroupM projects that e-commerce’s share of retail sales will be highest in China, rising to 27.3% share from last year’s 25%. Among the 7 countries analyzed, the UK is next, with e-commerce constituting a predicted fifth of retail sales, followed by the US and Germany. Read More: marketingcharts.com

Investment Plans for 2021

Which Digital Platforms Are Marketers Upping Their Spend on This Year?

Last year saw marketers utilizing social media more in order to reach consumers during the pandemic. Although social media is thought to be one of the most difficult channels when it comes to revenue attribution, many marketers expect to increase their budget for social media platforms including Instagram, TikTok, Facebook and LinkedIn. Read More: marketingcharts.com