Tagged: stats

CCPA Compliance: Current* and Planned

CCPA: Are Businesses Ready?

In a survey fielded less than 3 months before the CCPA became enforceable, just 3 in 10 companies said they were currently compliant with the CCPA, while 18% said they would be compliant by the end of 2019. Almost two-thirds of companies have conducted an audit to determine where all their corporate data is located, and 56% have either completed – or anticipated having completed by the end of 2019 – an audit of current data protection policies to ensure their compliance with the CCPA. Not all the organizations surveyed are investing in making sure they are compliant: only 55% of the companies surveyed reported either having allocated a budget for CCPA or that they would have done so by the end of 2019. Read More: www.marketingcharts.com

Obstacles to Adoption of OTT As An Advertising Platform

OTT Advertising May be Hot, but These Obstacles Remain

Per a new report from Nielsen, marketers are encountering some obstacles that have slowed their adoption of OTT as an advertising platform. One of the biggest obstacles for marketers when it comes to OTT advertising is its measurement capabilities. Read More: www.marketingcharts.com

Views of Honesty & Ethical Standards in Professions

Americans Continue to Rank Advertising Professionals Low in Ethics and Honesty

Once again this year, advertising professionals rank among the least trusted professionals in the US. The most recent Gallup report on honesty and ethics in professions puts advertising practitioners, along with insurance salespeople and Senators, tied for 3rd from the bottom of the rankings in trust, just above members of Congress and car salespeople. The percentage of adults who rank those in the advertising profession highly remains unchanged from last year after improving from 12% in 2017, 11% in 2016 and 10% in both 2015 and 2014. Read More: www.marketingcharts.com

Video Ad Distribution, by Length, Q3 2018 - Q3 2019

2 Points on Video Ad Length

Although advertisers were planning to spend more on newer video ad formats like 6-second ads in 2019, the tried and true 30-second format appears to still prevail, according to a recent video benchmark report from Extreme Reach. 8 of the 10 Funniest Ads of 2019 were 30 seconds in length, with the remaining 2 coming in at a length of 15 seconds. Read More: www.marketingcharts.com

n Advertising/Marketing Success

Media Touted As A Leading Factor in Marketing and Advertising Success

Marketers and agencies involved in media brand selection have reported another good year, with the majority saying the marketing or advertising they have done for their company or their clients this past year was somewhat or very successful. The survey asked respondents to rank the following factors in terms of their contribution to marketing and advertising success in 2019: media; creative; technology; and staff. Read More: www.marketingcharts.com