Tagged: stats

Customer Advocacy in 2019

The 10 Brands Topping the US Customer Advocacy Rankings in 2019

The Advocacy Rankings measure customers’ likelihood to recommend 1,750 major brands. All brands must have a minimum customer sample size of 200 and have been tracked for at least 6 months to be included in the rankings and at least 6 months in the prior year’s period to be included among improvers. Read More: www.marketingcharts.com

Global Streaming Video Ad Quality in Q3 2019

Nearly 40% of Global Streaming Video Ads Failed in Q3 2019

Case in point: on average, 39.6% of video ads failed in Q3, leaving video ad quality something to be desired and still out of reach. The quality of streaming video is better than that of video ads, with an overall video start failure rate of just 0.78%. More than one year ago, research found 7 in 10 video streaming service providers believing that streaming video quality would match traditional TV within one year, with 35% of them saying it had already met or exceeded the quality of traditional TV. As Conviva’s data shows, streaming video quality is high and improving, though ads still have room to improve. Read More: www.marketingcharts.com

ertising Spend, 2009-2019(f)

Search’s Share of Global Digital Ad Spend Plateaus

As a result, search advertising’s share of internet advertising spend appears to be leveling off, per the Global Ad Trends report from WARC. Search is expected to account for just less than half of internet advertising spend this year, but this represents the lowest share in 10 years. Although mobile’s share of ad spend and its share of search traffic in those countries are both growing, mobile’s allotted ad spend is increasing a quicker rate. Read More: www.marketingcharts.com

pending Trends

Programmatic Traders Expect to See Spending Growth in These Areas

In what areas are programmatic traders concentrating their spending? In a survey of 250 programmatic traders in the US, Adelphic found that the largest portions of respondents will be increasing their focus on digital video and mobile. More than 70% of programmatic traders say they will be increasing their programmatic ad spend on digital video while, to a lesser extent, roughly 4 in 10 traders expect that they or their clients will hike their spending on CTV/OTT. This comes on the heels of data from earlier this year that revealed the bulk of total digital video ad spend is transacted programmatically. Read More: www.marketingcharts.com

vertising Channels

Social Media to Surpass Print in Global Advertising Spend This Year

The forecast calls for sustained growth in social media ad spending, albeit at a slower rate, reaching 16% of the total global ad spend by 2021. Total global internet ad spend is forecast to grow by 11% this year and by an average of 10% per year through 2021, when it is predicted to account for more than half of global ad spend. Read More: www.marketingcharts.com