Tagged: stats

aving A Strategy

Lack of Confidence in Data Governance Leads to Distrust in Data Insights

More than three-quarters of organizations consider data debt to be a problem in their business, with 40% saying that individuals within the business do not trust data insights. While 84% of organizations are concerned with hiring skilled professionals to strengthen their data management, such as analysts, data engineers and data scientists, the same share see at least one of these roles as being challenging to hire for, a problem that continues to be the thorn in the side of businesses. Read More: marketingcharts.com

oducing the Best Originals

Consumers: Netflix Produces the Best Original Content

Among the more than 2,000 consumers ages 16-74-years-old surveyed – all of whom watch at least one hour of TV per week and have access to broadband – almost one-quarter mentioned Netflix when asked which brand produces the best original shows. Far more Americans have had the chance to sample Netflix’s original content than Amazon Prime Video’s, for example. Read More: marketingcharts.com

Responsibility: The Consumer View

3 in 4 Consumers Say They’re More Likely to Trust a Brand They Know

A new report [pdf] from Ipsos has found that while 73% of consumers are more likely to trust a brand they know, a similar proportion think that branding is an excuse to make money. Time and again it has been seen that good quality is what makes consumers trust brands and that fair pricing and customer reviews encourage brand loyalty. Read More: marketingcharts.com

Barriers to the

Marketers Are Looking for Innovative Ideas and Strategic Direction from Agencies

Marketers also say that agencies will be used for other martech trends such as data/content visualization, automation and AI. With the more than 250 marketers surveyed working alongside agencies in numerous areas, there are bound to be areas of friction. For some businesses, smaller agencies may fulfill this attribute best, as Globality and the CMO Club found that about two-fifths of CMOs believe the small to mid-size agencies offer more creativity than larger agencies. Read More: marketingcharts.com


Data Hub: Coronavirus and Marketing

Marketers A survey of more than 200 industrial marketers conducted by IEEE GlobalSpec found that, at the time of the survey, more than half of respondents said that the coronavirus has not impacted their tradeshow plans. As the coronavirus crisis continues, more are saying they expect to spend more money on movie and TV streaming. Read More: marketingcharts.com