Tagged: stats

commendations for Consumers

Which Recommendation Types Do Consumers Find Most Compelling?

Research has shown that the right product recommendations can be extremely powerful, so it’s instructive to see which types of recommendations consumers find the most impactful. The data-sharing required by many personalization methods potentially raises privacy concerns among respondents; when filling out profile forms a plurality of consumers only fill in what is required. Read More: marketingcharts.com

enetration and Daily Use, 2014-2020

4 in 10 US Adults Watch Video on A Connected TV Device Every Day

The data also shows that younger adults are more likely to spend time watching video via CTV. Some 55% of 18-34-year-olds and 48% of 35-54-year-olds report doing so on a daily basis, compared to fewer than 1 in 5 adults ages 55+. This gap can be explained, at least in part, by other data that shows that older adults are somewhat less likely to have access to a CTV device. A similar 56% of TV households have at least one stand-alone streaming device such as a Roku, Amazon Fire TV, Chromecast or Apple TV. The latter tend to be slightly more popular for daily viewing, though: one-quarter are watching video daily using a standalone streaming device, compared to 20% who watch daily on a smart TV. Fewer report watching video daily via a connected game system or a connected Blu-ray...

ed from Personalization

9 in 10 Marketers See Outcome Improvements From Personalization

Just 6 in 10 organizations feel that they have extensive personalization capabilities when it comes to digital experiences, despite the fact that 83% believe personalization differentiates them from their competitors. In the survey of more than 400 digital marketers, respondents reported a range of outcome improvements from personalization. Read More: marketingcharts.com

by B2B Marketers to Sales

What Support Do B2B Marketers Offer Sales?

Data from last year shows that B2B marketers believe that while content is beneficial for top-of-the-funnel activities such as creating awareness and generating leads, it can also help to generate sales. Sales is also benefiting from video, with 43% of marketers saying they frequently provide this type of content to their sales organization. Read More: marketingcharts.com

Relevant Ad

What Makes For a Relevant Ad?

Some 8 in 10 consumers agree that they want to see ads that are relevant to them, but just 54% claim to see such relevant ads, per a new report from DISQO. While sentiment toward relevant ads is highly positive among respondents overall, some age gaps emerge in the percentage of consumers who report actually seeing them. What makes for a relevant ad, according to consumers? Far more than any other option, 42% share say that a relevant ad is one of interest to them. Read More: marketingcharts.com

s Challenges

Communication Professionals Feel the Challenge of Proving ROI

What’s making the role of public relations and communications a challenging one? Per a report [slideshare] from Ned’s Job of the Week and Sword and the Script Media, measuring PR’s impact topped the list of challenges for the 300 communications professionals surveyed. Proving ROI was not the only challenge communications professionals expected to face this year. Read More: marketingcharts.com

tising Revenue Share,by Channel

6 Points About US Digital Ad Revenues in 2019

Programmatic ad revenue maintained its majority share of non-search ad revenues in 2019. The spread of COVID-19 and lock-down measures that were put in place in the US and around the world prompted advertisers to cut or decrease advertising budgets, which resulted in digital ad revenues only growing 12% y-o-y in Q1. Although this is still impressive growth, the IAB notes that not only is it lower than the 17.2% y-o-y growth seen in Q1 2019, but it is also the slowest year-over-year growth since Q1 2010, when revenues only increased by 8.6%. The full report can be found here. Read More: marketingcharts.com

eters' Paid Social Plans in 2020

Social Media Marketers Concentrate Their Paid Ad Efforts on Facebook and Instagram

Although social media users aren’t quite as keen on Facebook as they used to be, a full 70% of marketers surveyed for a report by Social Media Examiner say they are regularly using Facebook ads. 55% of marketers say they plan to increase their use of Facebook ads in the near future, and 55% intend to increase their efforts on Instagram ads. Read More: marketingcharts.com

Advertising Strategy Challenges

These Are the Top Goals and Challenges Involved in Programmatic Ad-Buying

Here are some of the top goals and challenges faced by marketers engaged in programmatic advertising. Previous research has found that potential challenges extend beyond those cited in Ascend2’s survey – in 2018, Ad Perceptions revealed that a growing number of programmatic advertisers were concerned with fraud, viewability and non-human traffic associated with programmatic ad-buying, as well as other brand safety concerns. Read More: marketingcharts.com