Tagged: stats

ideo Streaming Minutes, by Age Group

One-Quarter of TV Time is Now Spent Streaming

Of note, older Americans, who tend to be slower to adopt new technology, matched 18-34-year-olds in constituting 26% of the total time spent streaming in Q2, up from 19%. This doesn’t necessarily mean that Boomers individually are spending more time streaming than their Millennial counterparts, but is likely a reflection of the difference in size of the 55+ and 18-34 populations. Younger adults unsurprisingly spent well over the average amount of time viewing video on their smartphones, while those 65+ spent about one-third of that time each week watching video on their smartphones. Read More: marketingcharts.com

and Display Ad Spending Industries

What Are the Top-Spending Industries in Digital Video?

The data from August 2020 identifies the Retail industry as the key player in digital video ad spend, with the industry estimated to account for the largest share of digital video ad spending this year. By contrast, industries such as CPG, which is seeing increased digital grocery shopping as a result of the pandemic, and Consumer Electronics, which is supplying consumers with additional home-working technology, have increased their digital display ad spending this year. Read More: marketingcharts.com

t Distributors' Sales Trends

Promotional Product Sales Plunge in Q2

Some 9 in 10 distributors saw their Q2 sales decrease over the prior-year quarter, with just 8% able to say that their sales had actually grown on a year-over-year basis. The distributors at both ends of the scale – the smallest and largest – have been hit hardest by the drop in sales, with small distributors reporting a decline of 47.5% y-o-y in Q2 and large distributors’ sales falling by 47%. Medium-sized distributors weren’t spared the impact of the pandemic, seeing average Q2 2020 sales decline by 40.2% over 2019. Read More: marketingcharts.com

nges Pre- and Post-COVID-19

Consumer Engagement Challenges Threaten Marketers’ CX Efforts

The study, which is based on two surveys – the first with more than 140 marketers in February-March 2020 and the second of almost 500 respondents in late April-early May 2020 – shows that consumer engagement has become a concern for more marketers since the start of the pandemic. The latter survey saw this challenge cited by 50% more marketers as being among their top CX challenges. Read More: marketingcharts.com

Spend Estimates and Forecast

B2B Marketers Turn to Digital Advertising in Greater Numbers

B2B marketers were prioritizing digital advertising as part of their 2020 strategy even before COVID-19 disrupted business as usual and forced marketers to shift even more of their focus onto digital. The data forecasts US B2B digital advertising to reach a total of $8.14 billion in 2020, up from $6.64 billion in 2019.Which Industries Are Investing in Digital Ads During COVID-19?. Read More: marketingcharts.com

Spend Estimates and Forecast

B2B Marketers Turn to Digital Advertising in Greater Numbers

B2B marketers were prioritizing digital advertising as part of their 2020 strategy even before COVID-19 disrupted business as usual and forced marketers to shift even more of their focus onto digital. The data forecasts US B2B digital advertising to reach a total of $8.14 billion in 2020, up from $6.64 billion in 2019.Which Industries Are Investing in Digital Ads During COVID-19?. Read More: marketingcharts.com

g Ads, by Device, in Q2 2020

Shopping Ads’ Share of Google Ad Spend Grows in Q2

Based on anonymized performance data from Google programs under Tinuiti management, the report finds that, despite a decrease of 13% in the average cost per click of Google Shopping Ads in Q2, spend was up by 34%. Representing the strongest spend growth of the last four quarters, this rise was accompanied by a further 53% increase in clicks. In terms of click share by device type, little change was seen year-over-year, with phones continuing to account for the majority of Google Shopping ad clicks, up slightly from 72% in Q2 last year. Read More: marketingcharts.com

gagement Rates

Carousel Posts Show Strong Engagement Rates on Instagram

Since the release of the carousel feature, brands’ adoption of this post type has increased significantly – in 2017, just 3-4% of Instagram content consisted of carousel posts, whereas in July 2020 that percentage has risen to 19.4%. Not only that, but carousel posts’ share of total posts in May 2017 surpassed that of videos, with images’ dominance receding a little from 70.8% in 2019 to 67.8% in 2020. It’s no wonder that brands are using carousel posts more and more: engagement rates identified in the study posit the carousel post as the most engaging post type, above image and video. Read More: marketingcharts.com

ds' Share of Google Shopping Clicks

Search Ad Trends During the COVID Quarter: Clicks Rise; Formats Differ

Based on an analysis of Merkle clients, overall US paid search ad spend grew by 9% year-over-year in Q2, down from the 11% seen in Q1. That said, search ad clicks grew by 38% y-o-y, after several quarters of consistent growth around 10% per quarter. Along with tablet’s share of 3.5%, mobile generated some 69% of all search ad clicks for the quarter and accounted for half of paid search ad spend for Q2. Interestingly, desktop’s share of Google search ad clicks jumped by 4-5% points in late March through the first half of April, per the report, as more people spent time at home. Read More: marketingcharts.com

ontent Consumption,

B2B Buyers’ Engagement With Digital Content Has Grown During the Pandemic, With Some Behavior Changes

Among the myriad impacts that the COVID-19 pandemic has had on the professional world, B2B digital content engagement has increased significantly since lockdown directives were put in place, with asset views up by 40%. So finds PathFactory’s recent report exploring the state of B2B content engagement since the outbreak based on surveys fielded before and during the pandemic. In terms of overall content consumption, executive summaries saw the biggest increase by some margin – engagement with this type increased by 256.6%, almost double the increase of landing pages which saw the next biggest increase. Read More: marketingcharts.com