Tagged: stats

ch Leaders Do That Others Don't

What Are the Ingredients of a Successful Product Launch?

As part of learning about their audience, more than one-third of launch leaders say they use social listening data to guide their launch strategy and/or creative content, compared to only 15% of other marketers. Make a Splash Early On. Launch leaders invest the largest part of their working media budget on the launch date, after ramping up spending in the prelaunch period. Read More: www.marketingcharts.com

easure Customer Experience Success

Marketers Are Looking At Retention and Satisfaction Rates to Determine CX Success

Marketers in both B2B and B2C sectors view optimizing customer experience as one of the biggest opportunities for this year, but how are they measuring the success of their customer experience efforts? A recent Ascend2 survey of roughly 300 B2B and B2C marketers looks at just that. About two-thirds of respondents say that customer retention rate is one of their most effective metrics to measure customer experience improvements. Read More: www.marketingcharts.com

What Obstacles Are Preventing US Agency and Marketing Professionals from Using More Over-the-Top (OTT) Ads? 

Connected TV Ad Spending Limitations

An ad buyer considering connected TV has the option to buy from multiple sources, such as streaming device manufacturers, makers of smart TVs, content aggregators, programmatic ad exchanges and broadcast networks. Tom Fochetta, vice president of advertising sales at Samsung Ads, argued that rather than buying from multiple sources, ad buyers should look for products that have the ability to buy from multiple publishers through a single platform. Read More: www.emarketer.com

How Shoppers Prepare Online Grocery/CPG Orders

Shoppers Are Preparing Their Online Grocery Orders in A Variety of Ways

Online grocery shopping has plenty of room for more growth, as a report from Valassis notes that only one-third of the 1,800 consumers they surveyed had shopped for groceries online in the past year. Results of the survey show that consumers are not just logging into their preferred online grocery site and placing an order; many are taking the time to prepare for their purchases by looking at online coupons or promotional codes from the store, reading printed store circulars, looking at emailed deals from the store or delivery service, looking at the store’s online flyer/circular and reading through mail/newspaper coupon books to decide what to add to their online order. Read More: www.marketingcharts.com