Tagged:  strategy

on Rates, by Device

Video Ad Benchmarks in 2019: Completion Rates Rise

Video ad completion rates continue to improve even as click-through rates hit a new low. According to the report, the overall figures are impacted by the rise in CTV viewing which, by nature is not interactive It’s worth noting that the argument was long ago made that completion rates are a better measure of video ad success than click-through rates. Read More: marketingcharts.com

esponse Rates, by Day of the Week

Could Tuesday be the Day to Watch for Retailers?

As it turns out, per a new report from Oribi, Tuesdays may be the best day for online retailers in certain industries. What this analysis found was that online sales were highest on average across these industries on Tuesdays, when conversion rates averaged 2.5%. This is compared to weekends when conversion rates were found to fall to 2.1%. However, when comparing weekdays as a whole versus weekends, conversions rates were similar, averaging roughly 2%. Tuesdays were also the day when e-commerce retail sites for the four industries examined received the most traffic. Read More: marketingcharts.com

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2019 Email Benchmarks: Which Industries Performed Well, on Which Days?

Industries including Nonprofit, Education and Government all fared well, with open rates well above average. While the average CTR for Financial Services brands didn’t vary too much during the week, Saturday was the low day, at 2.4%. Media, Entertainment and Publishing companies, for their part, boasted a CTR well above the average, of 3.0%. As with open rates, Thursdays were the best day for click-throughs for this industry, when its average CTR peaked at 3.3%. Although Retail did not have the lowest average CTR – Travel, Hospitality and Leisure, Professional Services and Food and Beverage all fared worse – it was still below average at 1.9%. As with open rates, Tuesday emerged as the best day for click-throughs on retailer emails while Wednesday was the worst. Read More: marketingcharts.com

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Here Are Some E-Commerce Traffic Source and Conversion Rate Stats

In 2019, desktops and tablets led with conversion rates of 3.2% and 3.1%, respectively, while mobile’s conversion rate was 2.1%. That said, mobile’s conversions rate has slowly been increasing over the past couple of years, growing from 1.7% in 2017 and 2.0% in 2018 as more consumers grow comfortable using their devices for shopping. At the same time, the average annual conversion rate for tablets is below figures from 2017 and 2018, while desktop’s conversion rate has experienced some fluctuation. Read More: www.marketingcharts.com

eMarketer Trends, Forecasts & Statistics

GetResponse reported an average 19.0% open rate, whereas Epsilon reported separate rates for business-as-usual emails and triggered emails, with the latter performing about 60% better. Noad. Pauline Majer, head of email marketing at team management application Monday.com, was against using open and click rates as KPIs. Read More: www.emarketer.com

ail Open and Click Rates

Email Click Rates Continue to Decline. Which Emails Perform Better?

In the second quarter of 2019, analysis of the aggregated data of emails sent through Epsilon’s platform shows that average email click-through rates dropped below the 3% mark for the first time in North America, reversing a minor uptick in the same period last year. These seem to be responsible for the lower averages, as the unique click rate on BAU marketing emails was a paltry 0.7%, compared to the 5.5% for service emails. Read More: www.marketingcharts.com

The latest conversion rate benchmarks for search, social and display advertising.

CONVERSION RATE BENCHMARKS: FIND OUT HOW YOUR CONVERSION RATE COMPARES: Bing Ads conversion rate benchmarks by industry The average conversion rate across Bing Ads is 2.94%. Although the average conversion rate on the Bing search network is slightly lower than the average conversion rate on the Google search network, that shouldn’t discourage you from advertising on the world’s second-largest search engine. Use industry conversion rate benchmarks to your advantage! Our goal with these conversion rate and cost per conversion benchmarks is to give you the competitive insights you need to get a leg up on the other businesses in your space across the major online advertising channels. Read More: www.wordstream.com

Predictive Analytics Considered Highly Effective For Personalization

Even in 2016, predictive analytics came top of the list in areas of analytics data requiring more attention, for those working in B2B. The Ascend2 study shows that the technology is still far from being easy to implement, as nearly half consider it to be among the most difficult applications to deploy in a hyper-personalization strategy. Source: www.marketingcharts.com