Tagged: TAG

TAG Anti-fraud Certification Will Require Publishers to Implement Ads.txt

The updated Certified Against Fraud Guidelines now require publishers to adopt and implement the ads. Direct buyers must complete TAG Registration, be a TAG member in good standing, have a designated TAG compliance officer, attend annual anti-piracy training, comply with and fully operationalize TAG’s Anti-Piracy Pledge, and employ pirate mobile app filtering for all advertising displayed in a mobile app environment. Publishers must also meet the TAG Registration, good standing, compliance officer, and training requirements, as well as ensuring that their properties do not block or unduly restrict the use of anti-piracy software. Source: www.broadwayworld.com/bwwgeeks/article/TAG-Anti-fraud-Certification-Will-Require-Publishers-to-Implement-Adstxt-20180118