Tagged: tech

How Are Marketers Using Martech and Ad Tech Vendors?

Although tech fees and data privacy concerns have led some marketers to prioritize reducing the number of vendors they work with, marketers by and large will continue to rely on third-party tech firms to help them execute their digital campaigns. Source: www.emarketer.com

Could GDPR Consent String Fraud Bring Down the Whole Ad Tech Ecosystem?

Thus, couldn’t it theoretically be the case that an ad tech vendor has consent from Google, and not the IAB, and then unwittingly shows a personalized ad that it shouldn’t, believing that it has consent from both? In other words, an ad tech vendor might just decide that consent from Google implies consent from the IAB. That might help to explain at least a few cases of consent string fraud that were never even imagined by the technical working groups of the IAB and Google. Source: www.cpomagazine.com

7 Deadly Sins of Ad Tech Companies in the Post-Programmatic Era

The advertisers who pay, for example, $100 for 1000 ad impressions don’t really know how this money is distributed, which part of the budget is received by the publisher and what is taken by the ad platform and other intermediaries. Source: http://www.econtentmag.com/Articles/Editorial/Industry-Insights/7-Deadly-Sins-of-Ad-Tech-Companies-in-The-Post-Programmatic-Era-126597.htm