Tagged: technology

How about transforming ads into valuable content instead? After all, consumers want content not ads.

‘A WORLD WITH NO ADS’: P&G, UNILEVER’S TOP MARKETERS ENVISION DIFFERENT PATHS FORWARD: The top marketers at the world’s two largest packaged goods giants, Procter & Gamble and Unilever, shared a similar sentiment during talks at the Consumer Electronics Show on Wednesday: that digital technology has upended what their profession means, with any number of factors – including data, e-commerce and direct brand services – also making it more difficult to master. Source: www.marketingdive.com

Worldwide Ad Tech Market Still Highly Fragmented Despite Intense M&A Activity, Continuing Strong Growth Spells Opportunity, According to IDC

These are the findings of IDC’s latest research on the advertising technology industry, as outlined in the reports Worldwide Advertising Software Forecast, 2018-2022 and Worldwide Digital Advertising Software Market Shares, 2017: Despite Intense M&A Activity, Still a Fragmented Market. Source: https://adtechdaily.com/2018/09/26/worldwide-ad-tech-market-still-highly-fragmented-despite-intense-ma-activity-continuing-strong-growth-spells-opportunity-according-to-idc/

Is blockchain bullshit? Examining its current worth to digital advertising

While the IAB Tech Lab has set up a working group to develop best practices for the use of blockchain within digital advertising, and the Linux Foundation has started the HyperLedger project to help drive enterprise-capable blockchain technology, there still remains a lot of confusion and gaps. Source: https://www.thedrum.com/opinion/2018/09/17/blockchain-bullshit-examining-its-current-worth-digital-advertising

Is blockchain bullshit? Examining its current worth to digital advertising

While the IAB Tech Lab has set up a working group to develop best practices for the use of blockchain within digital advertising, and the Linux Foundation has started the HyperLedger project to help drive enterprise-capable blockchain technology, there still remains a lot of confusion and gaps. Source: https://www.thedrum.com/opinion/2018/09/17/blockchain-bullshit-examining-its-current-worth-digital-advertising