An Ascend2 study incorporating both B2C and B2B marketers found that marketers are adding technology solutions rapidly – nearly 2 in 5 report adding new technology quarterly, while close to 3 in 10 are adding to their stack monthly. Read More: www.marketingcharts.com
There are other examples of traditional media taking cues from the digital world and making their platform more engaging. Read More: www.thedrum.com
If given the opportunity to do it all over again with marketing technology, there are at least a few things marketers would do differently to make it more effective. Read More: www.marketingcharts.com
How about transforming ads into valuable content instead? After all, consumers want content not ads.
‘A WORLD WITH NO ADS’: P&G, UNILEVER’S TOP MARKETERS ENVISION DIFFERENT PATHS FORWARD: The top marketers at the world’s two largest packaged goods giants, Procter & Gamble and Unilever, shared a similar sentiment during talks at the Consumer Electronics Show on Wednesday: that digital technology has upended what their profession means, with any number of factors – including data, e-commerce and direct brand services – also making it more difficult to master. Source: www.marketingdive.com
Over half of publishers said they are planning to increase their investments in programmatic ad technologies next year, according to Digiday research. Source: digiday.com