Tagged: technology

Verizon enables private IP network connectivity

Verizon is aiming to increase connectivity between organisations with a private IP network to more than 100 data centers worldwide. The solution leverages an API to integrate pre-provisioned Verizon Private IP bandwidth via ECX Fabric, while eliminating the need for dedicated physical connectivity. Read More: datacenternews.asia

Predictive Analytics Drives Significant Uplift in Customer Lifetime Value For Some

Which technologies are actually helping to create an uplift in CLV? Despite it being a technology used by only a small percentage of companies, 94% using artificial intelligence say that it has created significant or some uplift to CLV. A study by The CMO Survey found that CMOs were using AI for personalization and predictive analytics in their marketing – and these tools are also impacting CLV. One-third of the companies surveyed for this recent report are seeing significant uplift from their use of predictive analytics, while another 59% say they have experienced some uplift. Machine learning is another technology not widely used by companies that has also proven rather effective for its users, with 30% of companies using machine learning seeing a significant uplift in CLV and two-thirds seeing some uplift. Read More: www.marketingcharts.com

Have We Reached “peak Martech”?

An Ascend2 study incorporating both B2C and B2B marketers found that marketers are adding technology solutions rapidly – nearly 2 in 5 report adding new technology quarterly, while close to 3 in 10 are adding to their stack monthly. Read More: www.marketingcharts.com