Tagged: technology

Have We Reached “peak Martech”?

An Ascend2 study incorporating both B2C and B2B marketers found that marketers are adding technology solutions rapidly – nearly 2 in 5 report adding new technology quarterly, while close to 3 in 10 are adding to their stack monthly. Read More: www.marketingcharts.com

How about transforming ads into valuable content instead? After all, consumers want content not ads.

‘A WORLD WITH NO ADS’: P&G, UNILEVER’S TOP MARKETERS ENVISION DIFFERENT PATHS FORWARD: The top marketers at the world’s two largest packaged goods giants, Procter & Gamble and Unilever, shared a similar sentiment during talks at the Consumer Electronics Show on Wednesday: that digital technology has upended what their profession means, with any number of factors – including data, e-commerce and direct brand services – also making it more difficult to master. Source: www.marketingdive.com