Tagged: television

Did 1 In 5 Millennials Just Ditch Linear Tv Ads?

According to the latest figures, the number of viewers between 16 to 34 years of age watching linear television ads on Sky channels and Channel 4 dropped by nearly a quarter in the first two months of this year compared to last. Read More: www.mediapost.com

Hulu Surges Past 20 Million U.S. Subscribers and Announces Plans to Offer Advertising in Live TV This Quarter

Hulu To Introduce Advertising in Live TV. Beginning later this quarter, Hulu will begin offering dynamically inserted advertising within its Hulu With Live TV product. Source: https://www.broadwayworld.com/bwwtv/article/Hulu-Surges-Past-20-Million-US-Subscribers-and-Announces-Plans-to-Offer-Advertising-in-Live-TV-This-Quarter-20180502

LiveRamp Brings People-Based Marketing To TV Media Buys, Measurement

LiveRamp on Monday officially announced the extension of its IdentityLink platform into television, allowing marketers to support people-based TV media planning, buying and measurement. Source: https://www.mediapost.com/publications/article/315492/liveramp-brings-people-based-marketing-to-tv-media.html