Tagged: television

Hulu Surges Past 20 Million U.S. Subscribers and Announces Plans to Offer Advertising in Live TV This Quarter

Hulu To Introduce Advertising in Live TV. Beginning later this quarter, Hulu will begin offering dynamically inserted advertising within its Hulu With Live TV product. Source: https://www.broadwayworld.com/bwwtv/article/Hulu-Surges-Past-20-Million-US-Subscribers-and-Announces-Plans-to-Offer-Advertising-in-Live-TV-This-Quarter-20180502

LiveRamp Brings People-Based Marketing To TV Media Buys, Measurement

LiveRamp on Monday officially announced the extension of its IdentityLink platform into television, allowing marketers to support people-based TV media planning, buying and measurement. Source: https://www.mediapost.com/publications/article/315492/liveramp-brings-people-based-marketing-to-tv-media.html