Sobering reality for news outlets: Your readers are somewhere else 99% of the time » Nieman Journalism Lab
The study, conducted for the Medill Local News Initiative, suggests that news outlets would be wise to broaden their view of their competition, and to analyze those competitors to learn more about what their own audiences want. For the study, Collinger analyzed anonymous data on visitors to each of the three news sites and then measured how much time they spent on that news site compared to the time they spent on other websites during that same month. Read More: www.niemanlab.org