Tagged: trust

Mix your media: data to support integrated media to increase trust.

CONSUMER TRUST IN BRAND MESSAGE GROWS WITH INCREASED EXPOSURE: In what will likely be good news for those selling ad space, the research did find that if consumers are exposed to a brand’s message across a number of channels, the trust in the message strengthens. For respondents who engaged with a message on just one channel, only 32% had a strong message trust with 34% had a weak message trust. Read More: www.marketingcharts.com

Brand Trust Is Becoming More Important: Here Are Some Key Stats And Themes

Of note for brands offering e-commerce subscription services is that 1 in 5 global consumers and 1 in 6 in the US said brand trust is becoming more important because of their increasing reliance on brands to automate things they used to do themselves. Top of the list within this area relates to data privacy, as 43% of US respondents said trust in a brand they buy is more important because of the ever-increasing number of brands that have personal information in their databases. Read More: www.marketingcharts.com

What Brand Information Sources Do People Trust The Most?

Just one-third of consumers who rely on advertising for brand information say they trust its messaging, making it the least credible source of information among the options given, according to a recent report by Kantar Media. Social media comes next – though fewer than half who rely on social media for brand information trust it as a source. Read More: www.marketingcharts.com

Trust Builder: Say what you’ll do; do what you say

‘TRUST’ EMERGES AS NEW AD METRIC, BECOMES MEDIA-BUYING FACTOR: The findings, which are based on a survey of more than 200 ad executives fielded by Advertiser Perceptions in March, are the baseline for a series of regular tracking studies the B-to-B researcher plans to conduct going forward in order to understand the role that trust attributes play in the ad industry. Read More: www.mediapost.com