Tagged: Twitter

Ad buyers hopeful Twitter Topics will improve the platform’s ad targeting

Ad buyers are hopeful the new product will improve Twitter’s interest-based ad targeting. While the product update might seem iterative from a consumer perspective, enhancing its ad targeting around specific topics and events could be a differentiator in the eyes of advertisers, particularly in the build-up to big events like the Super Bowl and the Oscars that tend to command high ad prices, said Shamsul Chowdhury, vp paid social at digital agency Jellyfish. Read More: digiday.com

Twitter’s adtech focus helps reverse its fortunes as it posts first ever profitable quarter

Twitter is flying high after reporting the first ever profitable quarter in the company’s 12-year history, with its leaders crediting investments in adtech, video, improved user features and better sales execution for the boost. Source: www.thedrum.com/news/2018/02/08/twitter-s-adtech-focus-helps-reverse-its-fortunes-it-posts-first-ever-profitable