Tagged: Twitter

Ad buyers hopeful Twitter Topics will improve the platform’s ad targeting

Ad buyers are hopeful the new product will improve Twitter’s interest-based ad targeting. While the product update might seem iterative from a consumer perspective, enhancing its ad targeting around specific topics and events could be a differentiator in the eyes of advertisers, particularly in the build-up to big events like the Super Bowl and the Oscars that tend to command high ad prices, said Shamsul Chowdhury, vp paid social at digital agency Jellyfish. Read More: digiday.com

Twitter Touts Research Showing It Makes TV Ads More Effective

Twitter has released research showing that it can help marketers better reach viewers when they’re watching live events, particularly sports, on TV. Data from comScore showed Twitter is the only social network that gets a lift in unique visitors when sports is on the air, Twitter said. The first is that Twitter makes live sports events more engaging and memorable. Engagement with Twitter ads were up 42% during games on TV, and memorability rose 52%. Finally, TV ads were also more effective when viewers were also using Twitter during sportscasts. Source: www.multichannel.com/news/audience-measurement/twitter-touts-research-showing-it-makes-tv-ads-more-effective/417577