Tagged: Twitter

‘Trump gets his hand slapped for fake truths and retaliates with unfounded regulation.’

TRUMP ACCUSES TWITTER OF ‘STIFLING FREE SPEECH’ AFTER COMPANY ADDS FACT CHECKS TO HIS TWEETS: Trump declared that mail-in ballots are fraudulent, which led Twitter to include links in the tweets redirecting users to a page with facts on the issue. Twitter did not delete any of his tweets, despite calls to do so by people directly affected by his messages, nor did the company ban his account. Read More: www-theweek-com.cdn.ampproject.org

Ad buyers hopeful Twitter Topics will improve the platform’s ad targeting

Ad buyers are hopeful the new product will improve Twitter’s interest-based ad targeting. While the product update might seem iterative from a consumer perspective, enhancing its ad targeting around specific topics and events could be a differentiator in the eyes of advertisers, particularly in the build-up to big events like the Super Bowl and the Oscars that tend to command high ad prices, said Shamsul Chowdhury, vp paid social at digital agency Jellyfish. Read More: digiday.com

Twitter’s adtech focus helps reverse its fortunes as it posts first ever profitable quarter

Twitter is flying high after reporting the first ever profitable quarter in the company’s 12-year history, with its leaders crediting investments in adtech, video, improved user features and better sales execution for the boost. Source: www.thedrum.com/news/2018/02/08/twitter-s-adtech-focus-helps-reverse-its-fortunes-it-posts-first-ever-profitable

Twitter Touts Research Showing It Makes TV Ads More Effective

Twitter has released research showing that it can help marketers better reach viewers when they’re watching live events, particularly sports, on TV. Data from comScore showed Twitter is the only social network that gets a lift in unique visitors when sports is on the air, Twitter said. The first is that Twitter makes live sports events more engaging and memorable. Engagement with Twitter ads were up 42% during games on TV, and memorability rose 52%. Finally, TV ads were also more effective when viewers were also using Twitter during sportscasts. Source: www.multichannel.com/news/audience-measurement/twitter-touts-research-showing-it-makes-tv-ads-more-effective/417577