UNILEVER ADDS ‘MORE RIGOUR’ TO ONLINE AD BUYING WITH STRICTLY VETTED PUBLISHER NETWORK: Dive Brief: Unilever today unveiled the Unilever Trusted Publishers network as it ramps up a fight to combat online ad fraud, per details shared with Marketing Dive. Read More: www.marketingdive.com
Explaining Unilever’s latest mission during her keynote at Spikes, Santos told the audience it was a huge concern for the company that only 1% of ads in APAC showed women as intelligent, only 3% showed women over the age of 40, not a single spot showed anyone with a disability, only 3% showed men as fathers and 0% of ads showed a man cooking. Source: https://www.thedrum.com/news/2018/09/28/unilever-calls-out-lazy-brand-and-agency-marketers-creating-stereotypical-ads
How might IBM iX, as IBM’s in-house agency, positioning the use of Blockchain over time? Can it also promote improved targeting, particularly when it comes to the complications involved in omnichannel strategies between online and offline, desktop and mobile and voice activation? Source: http://www.geomarketing.com/what-blockchain-potentially-means-for-omnichannel-marketing