Tagged: Untuckit

How Untuckit fine-tuned its TV advertising and cut cost-per-response by 30%

To address the challenge of determining the efficacy of its TV advertising, Untuckit partnered with measurement and optimization firm TVSquared to measure its TV spots daily and optimize its campaigns regularly. Source: https://www.marketingdive.com/news/how-untuckit-fine-tuned-its-tv-advertising-and-cut-cost-per-response-by-30/529036/