Some of these tools have helped Verizon Media develop strong relationships with retailers such as Walmart, which counts Verizon as one of its top drivers of affiliate transactions. The strategy is also designed to broaden the meaning of Verizon Media Group’s brands for its audience, a strategy that has underpinned many publishers’ revenue diversification plans. Read More: digiday.com
Verizon is aiming to increase connectivity between organisations with a private IP network to more than 100 data centers worldwide. The solution leverages an API to integrate pre-provisioned Verizon Private IP bandwidth via ECX Fabric, while eliminating the need for dedicated physical connectivity. Read More: datacenternews.asia
The Verizon Media Group includes media properties, advertising and technology. Read More: www.cnet.com
Data Targeting & AI / MarTech / Video & OTT
by kpieper · Published 05/21/2018 · Last modified 02/11/2019
While Oath pitches its 4.6 million addressable TV households and its dominance in major metropolitan markets along the Eastern seaboard, AT&T has truly massive scale, with 15.5 million addressable TV households. Source: adexchanger.com/tv-2/when-it-comes-to-addressable-tv-att-has-the-scale-and-verizon-has-the-speed/
Over the last several years, Verizon has not been adding positive story ideas to the mix, so reporters have focused on other stories. In the past, Verizon has been the company at the center of various problem areas of its own creation – such as pulling out of local phone service and moving toward wireless. The new ad campaign represents Verizon’s transition from being viewed as primarily a wireless carrier to taking on a central role as a leading technology brand, according to Verizon marketing executive Diego Scotti, by expanding to smart cities, the Internet of Things, telematics and more. Source: www.ecommercetimes.com/story/Verizons-Reawakening-85044.html