Tagged: video

In #5G Social Media Advertising, AT&T Goes Old While Verizon Goes Male

There are some noteworthy differences in exactly how Verizon and AT&T are taking their 5G message to consumers on social media. Why is this important?According to numbers from advertising measurement company Zenith last year, Internet advertising has already surpassed TV as the world’s primary advertising medium. Read More: www.lightreading.com

YouTube’s Trampled Foes Plot Antitrust Revenge

YouTube then used that supply to control ad prices and amass data about viewers, squeezing out anyone that tried to compete, according to interviews with more than a dozen partners, rivals and former employees. Many asked not to be identified discussing sensitive information about a powerful industry player. YouTube didn’t wipe out competition in one fell swoop, or act maliciously, according to these people. That left a graveyard of failed companies in its wake and fewer choices for advertisers, the people said. In digital video advertising, YouTube has no peers. Read More: www.bloomberg.com

The Rising Cost of Doing Business with Influencers

According to a January 2019 survey by influencer marketing service Mediakix, more than one-third of US marketers said the rising cost of influencers was a leading marketing challenge in this space. Klear, another influencer platform, surveyed more than 2,500 influencers between January and March 2019 to find the average payment per post based on platform and follower count. Read More: www.emarketer.com

Amazon Ramps Up Ad-Supported Video, With Implications For Competitors

The service is currently ad-supported and runs about half of the number of ads that a typical TV network broadcasts, according to Amazon. Although Prime Video is Amazon’s prestige video content brand, the ecommerce company’s push with ad-supported content could have implications for its competitors. Read More: www.emarketer.com

Research Insight: Video Ads Are Getting Longer

The study broke video ads down into two cohorts: video ads running YouTube and video ads running everywhere else. The Headline: Video ads are getting decidedly longer – albeit in the least dramatic way possible. Read More: mediaradar.com