Tagged: video

MRC Finalizes Cross-Media Standard, Revises Duration Weighting To ‘Relative’ Approach

The Media Rating Council has released a final version of the advertising and media industry’s new standards for cross-media audience measurement, including a significant revision to a controversial component that would require audience measurement companies to weight the duration of ad impressions calculated across video ad platforms. The MRC said it is making the adjustment following a series of discussions with industry stakeholders, especially from the demand-side, who believe the relative approach is a more fair and accurate way of accounting for the audience delivered by each ad unit. Read More: www.mediapost.com

Qualities for Consumers' Decision-Making

What Qualities Do Consumers Want From Online Videos?

Video is having an impact on consumers, with three-quarters of global adult shoppers saying they have made a purchase after viewing a video for a product, a percentage that is even higher among Millennials. Interestingly, despite research suggesting that consumers are uncomfortable with too much targeting and use of their data to sell more products, some respondents say that taking their location into account and using their name and information about them the video are qualities that would make an online video valuable to their decision-making process. Read More: www.marketingcharts.com

In #5G Social Media Advertising, AT&T Goes Old While Verizon Goes Male

There are some noteworthy differences in exactly how Verizon and AT&T are taking their 5G message to consumers on social media. Why is this important?According to numbers from advertising measurement company Zenith last year, Internet advertising has already surpassed TV as the world’s primary advertising medium. Read More: www.lightreading.com

YouTube’s Trampled Foes Plot Antitrust Revenge

YouTube then used that supply to control ad prices and amass data about viewers, squeezing out anyone that tried to compete, according to interviews with more than a dozen partners, rivals and former employees. Many asked not to be identified discussing sensitive information about a powerful industry player. YouTube didn’t wipe out competition in one fell swoop, or act maliciously, according to these people. That left a graveyard of failed companies in its wake and fewer choices for advertisers, the people said. In digital video advertising, YouTube has no peers. Read More: www.bloomberg.com

The Rising Cost of Doing Business with Influencers

According to a January 2019 survey by influencer marketing service Mediakix, more than one-third of US marketers said the rising cost of influencers was a leading marketing challenge in this space. Klear, another influencer platform, surveyed more than 2,500 influencers between January and March 2019 to find the average payment per post based on platform and follower count. Read More: www.emarketer.com