Tagged: video

Wurl Bets On Ad Boom For Internet-Connected TVs

Producers use it to schedule the location and duration of mid-roll ad breaks and Wurl takes care of the rest: ad markers trigger real-time targeted ad requests, personally targeted ads are stitched into a live video stream, and each ad is measured and reported. Source: www.forbes.com

‘A daily, hourly fight’: Digital ad fraud is worse than ever

OTT ad fraud is on the riseAd tech vendors are hungrily circling the rise of over-the-top video distribution and all the opportunities it promises, namely: video ad stacks are thin on the ground and the Facebook-Google duopoly hasn’t swallowed the majority of the video ad market as they have for display. Source: digiday.com