Tagged: view

Why Do Companies Pursue A Single Customer View?

Where do most single customer views reside? Currently most single customer views reside in a central CRM. However, about 3 in 10 respondents said it resides in a marketing automation platform, and more than one-quarter say it hosted with a service provider. Read More: www.marketingcharts.com

Why Ott Desperately Needs A Measurement Standard Everyone Can Agree On

The confusion around measurement makes the entire OTT ecosystem a giant puzzle for marketers, and the fear is that the end result will be to drive them away from OTT. That’s unfortunate because with over $15 billion being spent on original programming, there are going to be a whole lot of people watching. Read More: www.forbes.com