Tagged: viewability

Is it time to trim the tags?

BRAND SAFETY AND VIEWABILITY TAGS SLOW PUBLISHER SITES: RedBud has calculated the average page lag caused by brand safety, viewability, and verification tags to be closer to 1 second per page view, per publisher. Read More: digiday.com

App viewability is hard to measure because it’s not an open tech platform like the web.

HOW ARE MARKETERS MEASURING AD VIEWABILITY IN MOBILE APPS?: Roid apps have 18.2 SDKs on average, according to SDK management firm SafeDK. If a publisher decides to not integrate a measurement vendor’s SDK, then the vendor and its marketer clients will struggle to accurately measure the app’s ad viewability. Read More: www.emarketer.com

MRC chief says it’s time to move past viewability ‘fixation’

A study released in March by Extreme Reach found 73 percent of premium publisher video ads and 58 percent of ads on aggregator sites met the MRC viewability standard in the fourth quarter, up from 69 percent and 52 percent, respectively, a year earlier. Source: http://adage.com/article/digital/viewability/313309/

These Ad Units Proved to be Most Viewable in H2 2017

The average viewability rate for desktop display ads in the US was 54.7% during the second half of 2017, on par with the first half of the year, reports Integral Ad Science. Source: https://www.marketingcharts.com/advertising-trends/creative-and-formats-82908