Tagged: viewer

Not All Metrics Are Created Equal: Revising TV Viewing Behavior Measurement Methods

Passive viewing measurement captures deeper knowledge about viewer behavior, so organizations can discover which content grabs a particular customer’s attention, and what doesn’t resonate at all. Source: https://www.broadcastingcable.com/blog/not-all-metrics-are-created-equal-revising-tv-viewing-behavior-measurement-methods

Rethinking Ratings: How Advertising, Programming Are Changing

People will still be accustomed to important programming in November, February and May. But that expectation of continuity will not stop the march toward year-round programming, as institutions like Sweeps Week become less important with each cord cut and video streamed. Source: https://www.mediapost.com/publications/article/316085/rethinking-ratings-how-advertising-programming-a.html