What Are Brand Marketers’ Top Challenges in 2019?
Other top challenges for brand marketers include big data management, building a culture of marketing effectiveness and ensuring customer trust. Source: www.marketingcharts.com
Tagged: voice
Voice ads: opportunities for brands and agencies
Managing director EMEA, Edward Ball, says that while receiving search results through these devices is new, voice search itself isn’t. Given the nature of voice search, it’s going to be very difficult to understand. According to Zoopla’s head of digital marketing, Vincent Coyle, brands are slowly warming up to the opportunities of voice search. Source: http://www.thedrum.com/news/2018/01/26/voice-ads-opportunities-brands-and-agencies