A large proportion of US consumers still do not use voice assistants, per a survey from SUMO Heavy – but one-third do so at least monthly. SUMO Heavy’s survey of more than 1,000 US adults reveals that 16% of respondents are using voice assistants like Alexa, Siri and Google Assistant daily. Read More: www.marketingcharts.com
Ad Agency / Audio & Voice / Marketer & Advertiser / MarTech / Metrics
by Keith Pieper · Published 01/11/2019 · Last modified 04/21/2019
Other top challenges for brand marketers include big data management, building a culture of marketing effectiveness and ensuring customer trust. Source: www.marketingcharts.com
Managing director EMEA, Edward Ball, says that while receiving search results through these devices is new, voice search itself isn’t. Given the nature of voice search, it’s going to be very difficult to understand. According to Zoopla’s head of digital marketing, Vincent Coyle, brands are slowly warming up to the opportunities of voice search. Source: http://www.thedrum.com/news/2018/01/26/voice-ads-opportunities-brands-and-agencies