Tagged: voice

How Frequently Do US Consumers Use Voice Assistants?

A large proportion of US consumers still do not use voice assistants, per a survey from SUMO Heavy – but one-third do so at least monthly. SUMO Heavy’s survey of more than 1,000 US adults reveals that 16% of respondents are using voice assistants like Alexa, Siri and Google Assistant daily. Read More: www.marketingcharts.com

Voice ads: opportunities for brands and agencies

Managing director EMEA, Edward Ball, says that while receiving search results through these devices is new, voice search itself isn’t. Given the nature of voice search, it’s going to be very difficult to understand. According to Zoopla’s head of digital marketing, Vincent Coyle, brands are slowly warming up to the opportunities of voice search. Source: http://www.thedrum.com/news/2018/01/26/voice-ads-opportunities-brands-and-agencies