Tagged: xandr

Who Sells What? Ncc Media And Xandr Aim To Consolidate The Confusing Addressable Tv Market

Xandr sells addressable TV across DirecTV’s 19 million satellite homes, and last September signed exclusive deals to represent addressable inventory from Altice, which covers the tri-state area, and Frontier, which covers small and medium-sized markets along the east coast. Project OAR, a consortium launched in March by Vizio and major TV networks, aims to use and automatic content recognition technology to define technical standards for addressable TV ad sales and deliver addressable ads across Vizio’s 10.5 million smart TVs by 2020. Read More: adexchanger.com